The AMP watchwords for natural feeding are recognisable ingredients, minimal processing, natural balance and honest labelling.

It’s vital that the ingredients are recognisable as real food and when AMP talk about meat they mean real pieces not by-products that some describe as the meat content of their petfood.

A balanced petfood is often achieved for the consumers convenience by bulking out the food with lots of added vitamins, minerals and vegetable protein although the natural way by considering the right combination of best quality ingredients can now be achieved with a little care so that nothing else is needed.

Meat used as the main protein source is the most biocompatable for your dog or cat biochemistry and the over processing of the meat damages the potential nutritional content of the food which in some forms of processing means that up to 70% of the nutritional value of the food can be lost through the processed pet food.

The honest labelling of AMP foods and ingredients allows the customer choice. Natural feeding is not a chemical mix and although their labels look empty in comparison to some alternative products the aim is to provide simple pre-packed ingredients for a natural feeding diet. This is achieved in both pre-cooked, raw fresh or pre-dried forms.

The ultimate aim in natural feeding is to provide a diet that is as close to what they were physically and behaviourally designed to eat and whilst AMP do offer a convenient range, natural feeding with PRIZE CHOICE means you have the choice.

Our Champions

Caspar 3 year old male Grey Tibetan Mastiff. Came 1st Good Citizens class for Tibetan Mastiff males Crufts 2007.

Milo 14 month male, black & tan Tibetan Mastiff, came 1st Special Junior Dog Tibetan Mastiff Crufts 2007.

Both dogs have been fed both Prize Choice and Natures Menu frozen from weaning

The owner of the Crufts Winners Milo and Casper is Caroline Hughes, from Berkshire.

Mollie

 

 

 

 

 

 

 

 

Mollie was born 24 January 2005 and the breeder is a committed BARF feeder so she was weaned on minced chicken. When we got her home at 7 weeks we continued the BARF feeding (as her older sister Hattie was already on the same diet). They are both as fit as the proverbial 'butcher's dogs' on their AMP Meat and Veg Mix for breakfast and then raw chicken wings or turkey necks for supper.

At her first attempt, Mollie, having qualified by winning her group at a champ show, won a second in Special Puppy Bitch at Crufts 2006. Then this year she beat that with a first in Post Grad Bitch at Crufts 2007. The pictures show her relaxing in the garden and then beating all the competition at Crufts 2007. What a girl! But most of all, like her sister Hattie (although really they are not related at all) they are happy healthy pets thanks to AMP.

Chris and Sue Baker
North Lincolnshire.